This week was a bad week for Brad Pascallet, the head of Trump¡¯s election camp, but not because of the blockbuster testimony that U.S. Ambassador to the European Union Gordon Sondland showed in an impeachment hearing linking his boss to Ukraine¡¯s pay-as-you-go plan.
Google <a href="http://www.99ute.com">¿ÂÄ«Áö³ë</a> said Friday that it will start tightening the reins on its political advertising business. Pasquale, an Olympic intelligence manipulator who specializes in creating fictional political ads full of conspiracy theories, will now have one less weapon in his digital arsenal to conduct his scorched-earth re-election campaign.
The political elite & big tech company wants to rig the election - including Dem primary & 2020," he tweeted on Google. They¡¯re targeting Trump because he¡¯s a big dog, but they¡¯re looking for Dem like Sanders & Warren. They won't stop until they have control of all digital political speeches."
Google has no plans to completely ban political advertisements. But the new policy will hinder many political campaign operatives. And most of all, Pascal is the most skilled technology tool user in politics. The Trump campaign is outperforming all Democrats with digital integration.
The campaign will still be able to target Google¡¯s ads based on the user¡¯s age, gender, location and content of the website the user visited. But now they cannot use the attributes of several specific viewers, such as political affiliation or voting records, to produce ads. Campaigns will no longer be able to micro-target custom ads for people's specific data and behavior. The ad is online like whispering millions of different messages to billions of different ears for maximum effectiveness and minimal scrutiny.
And political groups will no longer be able to reach "preferred audiences," a group of users tied up according to similar habits. Google has also banned ads "clearly false claims that could seriously undermine participation in elections or trust," clarifying rules on the lack of true advertising. Add: The campaign cannot use certain names collected for advertising purposes, and Google <a href="http://www.99ute.com">¿ÂÄ«Áö³ë°ÔÀÓ</a> has not allowed "remarketing" to those who visit its campaign website.